Irwin is an investor relationship management tool, constantly innovating to keep pace with the industry’s evolving needs.
Investor relations and capital markets have evolved, but the tools supporting IR teams haven’t kept up. Irwin believes the future of IR is integrated, with essential data and workflows accessible in a single, easy-to-use solution.
Already successfully competing against and outperforming large global corporations, it was time for Irwin to shake the perception of scrappy startup. Focused on building the product IR professionals need, the Irwin brand struggled with inconsistencies and lacked guidelines necessary for growth.
Services Provided
- Brand Strategy
- Verbal Identity
- Visual Identity
- Web Design
- Monthly Retainer
Irwin was already an innovator in investor relations management but needed its brand identity to catch up with the product.
Brand Strategy
The project team developed a brand direction, a narrative that inspires visual and verbal identity and weaves together brand elements to create an emotionally resonant concept. With Irwin, connections become relationships. Deepened individually. Strengthened at every level. Arrayed to accelerate success. Irwin brings people together.
One of Irwin’s brand attributes was Focused, which helped inform its positioning summary: “Irwin empowers IR teams to fully focus on and further build strategic value within their companies.” Irwin’s every decision is driven by that emphasis. And the brand’s other attributes, Audacious and Collaborative, speak to its fearlessness in bucking the status quo and working toward a common cause.
Verbal Identity
erbal identity guides what and how brands communicate to their audience — rooted in brand strategy, embodied through brand voice, and echoed across every messaging touchpoint.
Irwin’s brand story layers situational messaging and brand voice with the company’s singular focus: “At Irwin, everything we do is designed to eliminate distraction. It’s why we built our platform with the user in mind, so it’s intuitive and friendly. It’s why we eliminate the need for multiple tools. It’s why IR solutions is all we do.”
