Irwin
Irwin is an investor relationship management tool, constantly innovating to keep pace with the industry’s evolving needs. Investor relations and capital markets have evolved, but the tools supporting IR teams haven’t kept up. Irwin believes the future of IR is integrated, with essential data and workflows accessible in a single, easy-to-use solution. Already successfully competing […]
Why Choosing a New Logo Feels So Hard
There’s a story that logo legend Tom Geismar tells. It was 1961, and Geismar was working on a new logo for the company that was then Chase Manhattan Bank. You know the one: the octagon with a square in the middle. “I really don’t understand it and I don’t like it” Company President George Champion and Chairman […]
Brand Is Not a Moment
There’s a default that branding agencies and the companies they serve have been operating on for a long time. Not because anyone got it wrong — but because a way of doing things became so familiar that nobody stopped to ask if it was still the best path forward. We’re asking the question. The assumption […]